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Industry Analysis

To prepare for this assignment, review Figures 3.1, 3.2, 3.3, 3.5, and 3.6 from your textbook. Select a Saudi
Arabian company, identify the industry in which it competes, and identify its three main competitors. Complete
an Industry Analysis by answering the following questions.
1. Analyze and predict industry profitability:
a. Apply a detailed Porter’s 5 forces framework with a graphic representation (Figure 3.3) and
written explanation for your selected company in relation to the 5 forces.
b. Given the 5 forces analysis outcomes, predict the level of industry profitability expressed as
high, intermediate, or low.
2. Implications for strategy:
a. What strategies can the rival companies adopt to reduce competitive pressure and improve
industry profitability?
b. Which strategies do you recommend for your company to improve its competitive and position
and earning?
3. Identifying Key Success Factors (KSFs)–What are the KSFs of your company?
a. See Figure 3.6. Who are the customers and what do they want?
b. See Figure 3.6. How does the company survive competition?
c. Has your company’s KSFs changed over time?
Your well-written paper should meet the following requirements:
● Be 6 to 7 pages in length, which does not include the required title and reference pages, which are never
a part of the content minimum requirements.
● Use Saudi Electronic University academic writing standards and APA style guidelines.
● Support your submission with course material concepts, principles, and theories from the textbook and
at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
● It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before
submitting it to your instructor for grading. If you are unsure how to submit an assignment into the
Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step
instructions.
● Review the grading rubric to see how you will be graded for this assignment.

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