Corporate Strategy and Diversification

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Corporate Strategy and Diversification

Corporate diversification strategies raise a wide range of strategic management issues. For this week’s critical
thinking assignment, read the case study found in your textbook (Case 19): Google Is Now Alphabet—But
What’s the Corporate Strategy?
Remember, a case study is a puzzle to be solved, so before reading and answering the specific case and study
questions, develop your proposed solution by following these five steps:
1. Read the case study to identify the key issues and underlying issues. These issues are the principles and
concepts of the course area which apply to the situation described in the case study.
2. Record the facts from the case study which are relevant to the principles and concepts of the course
area issues. The case may have extraneous information not relevant to the current course area. Your
ability to differentiate between relevant and irrelevant information is an important aspect of case
analysis, as it will inform the focus of your answers.
3. Describe in some detail the actions that would address or correct the situation.
4. Consider how you would support your solution with examples from experience or current real-life
examples or cases from textbooks.
5. Complete this initial analysis and then read the discussion questions. Typically, you will already have the
answers to the questions but with a broader consideration. At this point, you can add the details and/or
analytical tools required to solve the case.
Case Study Questions:
1. What is Google’s corporate strategy? Does Google have a clear vision of what it wants to become?
2. Use Porter’s Essentials Test (Chapter 12) to determine if this strategy creates competitive advantage. If
so, how? If not, why not?
3. Look beyond the conventional sources of synergy and consider complementarities, bargaining power,
and rivals. What threats does Google face?
4. Does Google need to refocus? How should Google delineate its corporate boundaries and which
businesses, or products would you recommend abandoning or divesting, if any?
Your well-written paper should meet the following requirements:
● Be 5 to 7 pages in length, which does not include the title page or required reference page, which are
never a part of the content minimum requirements.
● Use Saudi Electronic University academic writing standards and APA style guidelines.
● Support your submission with course material concepts, principles, and theories from the textbook and
at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
● It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before
submitting it to your instructor for grading. If you are unsure how to submit an assignment into the
Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step
instructions.
● Review the grading rubric to see how you will be graded for this assignment.

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